January always seems to be a busy month of sowing on social media, but in truth, you don’t HAVE to start your seeds yet. The reason so many people do is simply because they can and can therefore steal a little bit of time back from Mother Nature.
A great example of this is peppers and chillies. Two warm crops that need long sunny seasons to produce at their best, with chillies, some varieties are notoriously difficult to germinate or can take weeks. So an early start gives you time for a second sowing should you need it.